Redefining the "Comfort Shoe"
It’s often said that we live in a “man's world”, and it seems that statement couldn’t be more true than in women’s footwear. There are an incredibly large number of male footwear designers who create for women; for who they envision women should be, and what they envision women should wear to feel beautiful and confident. What they often don’t think about, or have any regard for, is function and comfort. For decades, luxury footwear designers have sold women on the idea that they have to suffer to feel beautiful. But why should beauty and suffering even be in the same conversation? Isn’t true beauty about feeling strong and powerful? Wouldn’t it be amazing if your footwear could make you feel beautiful, confident, and strong, while also benefitting your long-term health? In the last few years there has been a noticeable shift in the way that women approach their health and fitness, and we think it’s time footcare and footwear were included in that conversation. Your feet support your body no matter the activity. Like runners who need supportive shoes to move faster, women need footwear that will move with them as well, without sacrificing style. Our goal at Joan Oloff Shoes is to offer an alternative for women who want to wear high heels but also take care of their health and wellbeing. We make shoes that support and move with you--from home, to the office, to a night out on the town. You do it all and now your heels can do it too.