June 06, 2018

Dear JO Customers,

I originally got into the shoe business to give high heel wearers a better, healthier option. However, I’ve always known there was a better way to make a flat, too. I am thrilled to present you Luna, a stylish flat designed to keep up with your busy lifestyle.

Despite the chic, minimalist design, there is more going on inside than meets the eye. Built into the shoe are a fifteen millimeter heel wedge to help take pressure off the leg muscles, an internal orthotic in the insole, and four millimeters of medical grade poron (a material better than memory foam to make you feel like you are walking on a cloud!).

Luna is the perfect companion for your next summer trip, or even just a stroll around the house.

Thank you for supporting me on this journey to give women better footwear. We no longer have to choose between beauty and comfort.


x Joan


Subscribe